Strange marketing tactics are creeping into the corporate world. Some companies are practicing fraudulent tactics and showcasing thoughtless promotions, causing severe damage to their brand reputations. First Wells Fargo, the third largest U.S. bank, was caught for the widespread fraud perpetrated by its employees who opened over two million unauthorized accounts over the last five years. Spurred on by compensation incentives and sales targets, over 5,300 employees jumped on the bank’s bonus stagecoach by opening credit card and deposit accounts for unsuspecting customers. Those angry customers now have years of reversing a financial mess of fees and damaged credit reports thanks to a scheming few. Besides facing fraudulent activities and $185 million in fines — the largest consumer protection fine ever…View Article
Years of expertise, absolutely free.
Our team has learned a thing or two that will help your business. We're happy to share.