Websense: Promotional Tradeshow Video
To grab attention for its software that blocks digital threats and mitigates corporate cyber risk, Websense retained Diseño as a digital branding agency to develop a video for the cybersecurity industry’s biggest trade shows. Compelling images and bold text treatments successfully attracted passersby on the noisy tradeshow floor, resulting in a year-over-year increase in the company’s booth traffic at that show.
